On a recent podcast I professed my love of the new Dos Equis campaign, noting how it did a great job of developing a message that worked both on TV and Radio.  The online execution I was not as crazy about, check out www.staythirstymyfriends.com to see if you agree.
Now another move that I think may prove to be [...]

[Read more →]

Hey all you loyal fans.  Like the show that Sean and I have put together every week?  (Truth be told Sean is the producer I am just the on-air talent…but a distant second in that category.)  Then vote for AdBastards in this years Podcast Awards:  http://www.podcastawards.com/  I personally feel like we are a shoe in [...]

[Read more →]

I’ve read plenty of news over the last few months regarding the future of the music industry. It’s interesting to see how many different opinions of how it’s all going to shake out there actually are, and by smart people.
The other night, I was playing RockBand with some folks from work, and I realized that [...]

[Read more →]

Interesting article on MediaPost today reporting that ValueClick is suing Tacoda for allegedly infringing two patents on behavioral targeting platforms.
Link: http://www.mediapost.com/publications/?fa=Articles.san&s=87909&Nid=45708&p=224900
Scott Barlow, vice president and general counsel at ValueClick says,”We feel that we have a patent on the general principles of behavioral targeting, and that’s what we’re enforcing.”
Can you really patent BT? What would the [...]

[Read more →]

So here it is. Finally put something up that will be used more than the BlogSpot site. This will be the official home of the AdBastards Podcast, and we’ll post links and direct downloads of the shows here.

[Read more →]