http://sethgodin.typepad.com/seths_blog/2008/10/is-effort-a-myt.html
This post, written by marketing guru Seth Godin, is probably the most appropriate article I’ve read in the last month. With the economy going in to the shits, everyone is focused on the wrong things. You read about Wall Street, Main Street’s reaction to Wall Street, the stock market, big companies failing, Google stock declining [...]

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For those that listen to the show regularly you will know that one of my huge concerns about online content is that it can be tough to tell content based on fact and credible sources from personal opinion that can be about as valuable as the mutterings of that crazy person you walked by on [...]

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Because it is meaningless. What is viral? Why viral? How viral? When viral?
Being a young’n in the industry, I finally know what it means to “follow the buzzword”. I’ve heard that term used more often in inappropriate contexts than I care to admit. However, nobody is looking at the real issue. It’s not “We want [...]

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