So I’ve been hearing a ton about Obama’s marketing campaigns. How genius they were. How progressive, how targeted, how innovative.
I tell you what. Give me a couple of hundred million to advertise a single product. I’ll give you a campaign twice as innovative.
I think what’s being lost here is the “art” of media planning. Of [...]

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Prepare yourselves, folks.
Your “branding” budgets are going to be cut, if they haven’t been hacked off already. The downturn of the economy means people will be buttoning up their coats in time to weather a shit-storm.
My solution? Something Joseph brought to my attention in one episode of the AdBastards, actually. Something I’ve been dwelling on [...]

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Found a great post on Techipedia where a slew of “social media” experts give their two cents about how they define social media. I found it interesting that, while some answers checked the normal boxes, some didn’t. My favorite reponse is from Muhammad Saleem, a “social media maven”. He says,
“A good social media marketer isn’t [...]

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It is insane to me to think that I now have the ability to update this blog from my iPhone. I will, however, refrain from doing so as much as possible, as the content is bound to be crap.
That is all…
Sean

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In an early episode, the topic of “everything is marketing” came up. I mentioned a gas station that I stop at every time we make our trip down to Corpus Christi - BuckEees. We stop there for the sole reason that their bathrooms are spectacular.
I finally got some pictures of the bathroom.
Pretty nice, huh?
Sean

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Well, our intern just left for good. I’m kind of sad, to be honest. I’m not sure who we’re going to pick on, get to do our dirty work, and generally abuse and harrass.
However, I’m starting to slowly realize that in this business, you don’t really ever say goodbye. It’s usually Friday a vendor is [...]

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