Interesting article on MediaPost today reporting that ValueClick is suing Tacoda for allegedly infringing two patents on behavioral targeting platforms.
Link: http://www.mediapost.com/publications/?fa=Articles.san&s=87909&Nid=45708&p=224900

Scott Barlow, vice president and general counsel at ValueClick says,”We feel that we have a patent on the general principles of behavioral targeting, and that’s what we’re enforcing.”

Can you really patent BT? What would the ramifications be to the online ad industry if ValueClick holds that patent? Will discuss all that on the next AdBastards.

Joseph