Found a great post on Techipedia where a slew of “social media” experts give their two cents about how they define social media. I found it interesting that, while some answers checked the normal boxes, some didn’t. My favorite reponse is from Muhammad Saleem, a “social media maven”. He says,
“A good social media marketer isn’t [...]

[Read more →]

It is insane to me to think that I now have the ability to update this blog from my iPhone. I will, however, refrain from doing so as much as possible, as the content is bound to be crap.
That is all…
Sean

[Read more →]

In an early episode, the topic of “everything is marketing” came up. I mentioned a gas station that I stop at every time we make our trip down to Corpus Christi - BuckEees. We stop there for the sole reason that their bathrooms are spectacular.
I finally got some pictures of the bathroom.
Pretty nice, huh?
Sean

[Read more →]

Well, our intern just left for good. I’m kind of sad, to be honest. I’m not sure who we’re going to pick on, get to do our dirty work, and generally abuse and harrass.
However, I’m starting to slowly realize that in this business, you don’t really ever say goodbye. It’s usually Friday a vendor is [...]

[Read more →]

We’ve got the new episode of the AdBastards podcast up for download.
Direct Link to the Show!
This episode, we talk about monetizing all these free services, including Twitter, Myspace, Facebook, etc. The conversation then turns to the Valueclick vs. Tacoda lawsuit around a behavioral targeting patent. We finish off with some very random comments on the [...]

[Read more →]

Interesting article on MediaPost today reporting that ValueClick is suing Tacoda for allegedly infringing two patents on behavioral targeting platforms.
Link: http://www.mediapost.com/publications/?fa=Articles.san&s=87909&Nid=45708&p=224900
Scott Barlow, vice president and general counsel at ValueClick says,”We feel that we have a patent on the general principles of behavioral targeting, and that’s what we’re enforcing.”
Can you really patent BT? What would the [...]

[Read more →]

Because it is meaningless. What is viral? Why viral? How viral? When viral?
Being a young’n in the industry, I finally know what it means to “follow the buzzword”. I’ve heard that term used more often in inappropriate contexts than I care to admit. However, nobody is looking at the real issue. It’s not “We want [...]

[Read more →]

So here it is. Finally put something up that will be used more than the BlogSpot site. This will be the official home of the AdBastards Podcast, and we’ll post links and direct downloads of the shows here.

[Read more →]